Ordinary Serum

1. "The Ordinary" Serum (Brand Specific)

The Ordinary serums are well-known for targeting specific skin concerns using active ingredients like hyaluronic acid, niacinamide, retinol, and peptides. Each serum usually contains a high concentration of a single or few active ingredients, making them highly effective and customizable for various skincare routines.

Example: The Ordinary Niacinamide 10% + Zinc 1%

• Purpose: Reduces the appearance of blemishes, congestion, and regulates sebum.

• Texture: Lightweight, non-oily.

• Skin Type: Suitable for oily and acne-prone skin.

• Key Ingredients: Niacinamide (Vitamin B3), Zinc PCA.

General Benefits:

• Affordable

• Transparent ingredient lists

• Fragrance-free and cruelty-free

2. Ordinary Serum (General Description)

An ordinary serum in skincare typically refers to a standard serum designed for daily use. It's usually lightweight and packed with active ingredients to hydrate, brighten, or smooth the skin.

Key Features:

• Texture: Thinner than moisturizers; absorbs quickly.

• Function: Delivers concentrated ingredients directly into the skin.

• Use: Applied after cleansing and before moisturizing.

Common Ingredients:

• Hyaluronic acid for hydration

• Vitamin C for brightening

• Retinol for anti-aging

• Peptides for skin repair

General Benefits:

• Enhances skin texture and tone

• Targets specific skin concerns (e.g., dryness, dullness, fine lines)

• Suitable for layering in a skincare routine